Lip fillers have been increasingly popular over the last four or five years, people are considering it as the “big lip boom”. Lip fillers have gained an increasingly high popularity after celebrities like Kylie Jenner, Lindsay Lohan, and more who all went into the public eye with new voluptuous new lips. The new hottest Hollywood trend going around is the cupids bow filler, a new technique that enhances the shape of the lips and adds a subtle volume to them rather than inflating the entire lip area. Dermal fillers are used to shape the “V” of the cupid’s bow to each individual face and used to accentuate the peak of the bow with a natural balance to the upper and lower lips which is known as “the golden phi ratio”. This procedure lasts up to 12 months with no downtime needed, and is a pain free procedure that has instant results.